Present
goldiewhy studio, Freelance Graphic Designer
/ Provided branding services for LIDDLEWORKS Indie Media, a local startup agency in 2010.
/ Revamped Avalon Spa, an e-commerce website with detailed mock-ups and interaction guidelines.
/ Created logo, brand guidelines and a 10-second video promo for Aural Practice, a company focused on recording and designing sound to picture.
/ Setup studio photography and produced lookbook for Retre, a furniture system created by an upcoming product designer.
2009 – 2013
Emily Carr University of Art + Design, Film Student
/ Produced three short films within $2K budget. Managed all aspects of production including scheduling, recruiting film crew, managing filming permits, locations scouting, props rental, casting, filming and post-production editing.
/ Provided art direction and assisted on lighting setup for A Slice of Onion, an Asian Film Festival 2013 selection.
2008 – 2009
Hong Kong Trade Development Council, Graphic Designer
/ Designed and arranged production of venue graphics and printed matters for more than 20 international trade shows in a year.
/ Oversaw concept development, execution and quality control of yearly Hong Kong young fashion designers’ exhibition.
/ Selected as the graphic designer to work directly with creative department head to develop souvenirs, invitations and event graphics for the Hong Kong Convention Center New Extension opening ceremony.
2007 – 2008
Monopoly Design, Art Director
/ Supervised design team to develop corporate materials for clients including HSBC, Morgan Stanley and AIA.
/ Worked on two pitching projects every week and successfully pitched three projects within 6 months of hiring period.
2007
Wieden and Kennedy Shanghai, Contract Designer
/ Recruited from Hong Kong as a senior designer to help establish new studio team.
/ Worked with art directors to develop Nike advertising campaign for 2008 Beijing Olympics.
2002 – 2007
Sandy Choi Associates, Graphic Designer
/ Lead designer to support launch of lifestyle magazine for South China Morning Post.
/ Mentored junior designers on software usage, artwork production and offset printing process.
/ Developed design concept to launch new logo for Guangzhou TV station.
2000 – 2001
Hinge (Hong Kong) Magazine, Graphic Designer
/ Lead designer for feature stories, editorials, and advertisements.
/ Collaborated with editor to organize issue content and layout.
/ Helped organize ThemeWorks, a design symposium that invited internationally recognized architects as guest speakers.